I-COM Conference Blog

I-COM Global Summit Keynote: Jacques Bughin, Mckinsey (bonus track)

Dr. Jacques Bughin, Worldwide Media Practice Leader, McKinsey, Belgium was supposed to close the I-COM Global Summit with a keynote titled "The Future of digital measurement". Due to unforeseen personal circumstances, he was unfortunately unable to attend. However, we have agreed to make his presentation available for download here.  Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Aurélie Pols, WAA

Aurélie Pols, Principal Consultant, Web Analytics Demystified Europe & Globalization Chair, WAA, Spain was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Oliver Pischke, Spring

Oliver Pischke, Managing Director, Spring, Germany was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Judah Phillips, Monster Worldwide

Judah Phillips, Senior Director, Global Site Analytics, Monster Worldwide, USA was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Paul Feltham, Omniture

Paul Feltham, Channel Sales Manager UK, Omniture, UK was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Giorgos Epitidios, DOL

Giorgos Epitidios, Web Measurements Analyst, DOL, Greece was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Ade Adeosun, Nedstat

Ade Adeosun, Commercial Director, Nedstat, UK was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Richard Foan, ABC ELECTRONIC

Richard Foan, Managing Director at ABC ELECTRONIC, UK was a moderator & speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Ibero-American Summit: Breakout Session - Benchmarking: Choosing the right market approach to structure Audience Measurement, Web Analytics & Auditing

Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.

The 3 Main Takeaways for the Breakout Session - Benchmarking: Choosing the right market approach to structure Audience Measurement, Web Analytics & Auditing are:

1) There is consensus on the need for common planning currencies

2) There is consensus on the need for 3rd party auditing for Audience Measurement and Web Analytics

3) For Audience Measurement, there was NO consensus on whether one industry agreed supplier consortium for a limited period or the free competition between multiple suppliers was best practice

 

I-COM Knowledge Centre: Oliver Pischke, Spring

Oliver Pischke, Managing Director, spring, Germany gave the presentation titled "Social media measurement - an analytical approach" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation