I-COM Conference Blog

I-COM Dinner Evening: Approaches to Three Screen Measurement: Ways to Convergence - Hans Georg Stolz, ag.ma Germany

Hans Georg Stolz, Chairman, ag.ma Germany, was a speaker in I-COM Dinner Evening Cologne: Approaches to Three-Screen Measurement. Download presentation.

I-COM Dinner Evening Cologne: Approaches to Three-Screen Measurement: Single Source Three Screen Measurement: The BARB Case - Oliver Pische, Spring (Kantar Media)

Oliver Pische, Managing Director, Spring (Kantar Media), Germany, was a speaker in I-COM Dinner Evening Cologne: Approaches to Three Screen Measurement. Download presentation.

I-COM Dinner Evening Keynote: Approaches to 3-Screen Measurement: How Digital Has Changed the Face of Research - Jo Rigby, Omnicom Media Group

Jo Rigby, Research Director EMEA, Omnicom Media Group, UK, was a keynote speaker in I-COM Dinner Evening Cologne: Approaches to Three Screen Measurement. Download presentation.

I-COM Dinner Evening Keynote: Approaches to 3-Screen Measurement: Pooling Knowledge Across Screens - Curt Hecht, Vivaki Nerve Center

Curt Hecht, CEO, Vivaki Nerve Center, France, was a keynote speaker in I-COM Dinner Evening Cologne: Approaches to 3-Screen Measurement. Download presentation

I-COM Global Summit: Breakout Session - Three Screen Measurement / Currency debate

Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.

The 3 Main Takeaways for the Breakout Session - Three Screen Measurement / Currency debate are:

• Dilemma - what is the economic model for building a research service that is 3 screen. It will favour the largest media owners
• Syndicated research (eg Comscore) is threatened (as a trading currency) by targeting data from publishers and ad networks
• TV measurement follows the TV content on all platforms

I-COM Global Summit: Three Screen Measurement, Part IV: The Vendor Perspective - Brian Shin, Visible Measures

Brian Shin, Founder & CEO, Visible Measures, USA was a speaker in Part IV of Three Screen Measurement, The Vendor Perspective.

I-COM Global Summit: Three Screen Measurement, Part IV: The Vendor Perspective - Mainak Mazumdar, Nielsen

Mainak Mazumdar, SVP, Global Measurement Science, Nielsen, USA was a speaker in Part IV of Three Screen Measurement, The Vendor Perspective.

I-COM Global Summit: Three Screen Measurement, Part IV: The Vendor Perspective - Linda Abraham, comScore

Linda Abraham, CMO, EVP Global Development, comScore, USA was a speaker in Part IV of Three Screen Measurement, The Vendor Perspective. Download Presentation

I-COM Global Summit: Three Screen Measurement, Part IV: The Vendor Perspective - Ivor Millman, ITV

Ivor Millman, BARB JIC Advisor, ITV, UK was a moderator & speaker in Part IV of Three Screen Measurement, The Vendor Perspective. Download Presentation

I-COM Global Summit: Three Screen Measurement, Part III: The Engagement / Efficiency Angle - Dr. Lucas Hulsebos, metrixLAB

Dr. Lucas Hulsebos, Global Business Unit Director Media & Advertising, metrixLAB, Netherlands was a speaker in Part III of Three Screen Measurement, The Engagement / Efficiency Angle. Download Presentation