I-COM Conference Blog

I-COM Global Summit: The Future of Targeting - Jo Rigby, OmnicomMediaGroup

Jo Rigby, Research Director EMEA, OmnicomMediaGroup, UK was a speaker in The Future of Targeting. Download Presentation

I-COM Global Summit: The Future of Targeting - Jim Hodgkins, Experian Hitwise

Jim Hodgkins, Managing Director, Experian Hitwise, UK was a speaker in The Future of Targeting. Download Presentation

I-COM Global Summit: The Future of Targeting - Nancy Hill, 4Aʼs

Nancy Hill, CEO, 4Aʼs (American Association of Advertising Agencies), USA was a speaker in The Future of Targeting. Download Presentation

I-COM Global Summit: The Future of Targeting - Konrad Feldman, Quantcast

Konrad Feldman, Co-Founder & CEO, Quantcast, USA was a speaker in The Future of Targeting. Download Presentation

I-COM Global Summit: The Future of Targeting - David Smith, Mediasmith, Inc.

David Smith, CEO at Mediasmith, Inc., USA was a moderator & speaker in The Future of Targeting. Download Presentation

I-COM Knowledge Centre: Dave McCall, Experian

Dave McCall, Director of Business Development, Experian, UK gave the presentation titled "Using online and offline data for better customer understanding" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Konrad Feldman, Quantcast

Konrad Feldman, Co-Founder & CEO, Quantcast, USA gave the presentation titled "Audience Measurement for a Real-Time World" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

Breakout Session: Behavioral Targeting - The Planning Revolution

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Originally uploaded by andreas888

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session: The MIA Project
1) Needs to be used in conjunction with other advertising
2) Adds more value to remnant inventory
3) Many different definitions for behavorial targeting

Presentation Joachim Schneidmadl

As part of the Sponsor Panel: 'Behavioral Targeting - The Planning Revolution', Joachim Schneidmadl, Head of Media Management, United Internet Media, Germany held a presentation on Target Group Planning.
Download presentation.

Presentation Harry Case

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  Originally uploaded by andreas888

As part of the Sponsor Panel: 'Behavioral Targeting - The Planning Revolution', Moderator, Harry Case, Director Media Analytics and Technology, Mindshare, USA kicked off with a presentation called Some Opening Comments on Behavioral Targeting. Download presentation.