I-COM Conference Blog

I-COM Global Summit: Breakout Session - Social Media Measurement

Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.

The 3 Main Takeaways for the Breakout Session - Social Media Measurement are:

• It's still very subjective - the tools are very different and human intervention is essential
• Similarly client expectations need to be set
• Influence is a huge area of interest, the influence of social media on people and the influence that people have on others

 

I-COM Global Summit: Cracking the code of Social Media Measurement, Part II: The Future of Social Media Measurement - Aurélie Pols, WAA

Aurélie Pols, Principal Consultant, Web Analytics Demystified Europe & Globalization Chair, WAA, Spain was a speaker in Part II of Cracking the code of Social Media Measurement, The Future of Social Media Measurement. Download Presentation

I-COM Global Summit: Cracking the code of Social Media Measurement, Part II: The Future of Social Media Measurement - Claudia Dubrau, AGOF

Claudia Dubrau, Managing Director, AGOF, Germany was a speaker in Part II of Cracking the code of Social Media Measurement, The Future of Social Media Measurement. Download Presentation

I-COM Global Summit: Cracking the code of Social Media Measurement, Part I: Social Media Measurement Making a Difference - Julian Smith, MediaEdgeCIA Interaction

Julian Smith, Insight & Research Director, MediaEdgeCIA Interaction, UK was a speaker in Part I of Cracking the code of Social Media Measurement, Social Media Measurement Making a Difference. Download Presentation

I-COM Global Summit: Cracking the code of Social Media Measurement, Part I: Social Media Measurement Making a Difference - Giles Palmer, Brandwatch

Giles Palmer, CEO, Brandwatch, UK was a speaker in Part I of Cracking the code of Social Media Measurement, Social Media Measurement Making a Difference. Download Presentation

I-COM Global Summit: Cracking the code of Social Media Measurement, Part I: Social Media Measurement Making a Difference - Amaia Lasa, Attentio

Amaia Lasa, CEO, Attentio, Belgium was a speaker in Part I of Cracking the code of Social Media Measurement, Social Media Measurement Making a Difference. Download Presentation

I-COM Global Summit: Cracking the code of Social Media Measurement, Part I: Social Media Measurement Making a Difference - Dan Calladine, Isobar

Dan Calladine, Head of Media Futures, Isobar, UK was a moderator & speaker in Part I of Cracking the code of Social Media Measurement, Social Media Measurement Making a Difference. Download Presentation

I-COM Knowledge Centre: Oliver Pischke, Spring

Oliver Pischke, Managing Director, spring, Germany gave the presentation titled "Social media measurement - an analytical approach" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Kalina Lipinska, Attentio

Kalina Lipinska, Client Services Manager, Attentio, Belgium gave the presentation titled "Who won the social media Olympics in 2010?" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Giles Palmer, Brandwatch

Giles Palmer, CEO, Brandwatch, UK gave the presentation titled "Online conversations: Measuring, sorting, ranking and engaging" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation