I-COM Conference Blog

I-COM Global Summit: Breakout Session - The Evolution of Site Centric Measurement

Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.

The 3 Main Takeaways for the Breakout Session - The Evolution of Site Centric Measurement are:

• Site Centric Measurement will never die / No Online Audience Measurement without Site Centric
• There is a need for independent auditing of results
• Effective, positive communication, Improving system

I-COM Global Summit: The Evolution of Site Centric Measurement - Aurélie Pols, WAA

Aurélie Pols, Principal Consultant, Web Analytics Demystified Europe & Globalization Chair, WAA, Spain was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Oliver Pischke, Spring

Oliver Pischke, Managing Director, Spring, Germany was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Judah Phillips, Monster Worldwide

Judah Phillips, Senior Director, Global Site Analytics, Monster Worldwide, USA was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Paul Feltham, Omniture

Paul Feltham, Channel Sales Manager UK, Omniture, UK was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Giorgos Epitidios, DOL

Giorgos Epitidios, Web Measurements Analyst, DOL, Greece was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Ade Adeosun, Nedstat

Ade Adeosun, Commercial Director, Nedstat, UK was a speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Global Summit: The Evolution of Site Centric Measurement - Richard Foan, ABC ELECTRONIC

Richard Foan, Managing Director at ABC ELECTRONIC, UK was a moderator & speaker in The Evolution of Site Centric Measurement. Download Presentation

I-COM Knowledge Centre: Oliver Pischke, Spring

Oliver Pischke, Managing Director, spring, Germany gave the presentation titled "Social media measurement - an analytical approach" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation