I-COM Conference Blog

I-COM Knowledge Centre: Dave McCall, Experian

Dave McCall, Director of Business Development, Experian, UK gave the presentation titled "Using online and offline data for better customer understanding" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Jason Shulman, [x+1]

Jason Shulman, Chief Revenue Officer, [x+1], USA gave the presentation titled "Moving Beyond “the last click wins” in Conversion Attribution" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Konrad Feldman, Quantcast

Konrad Feldman, Co-Founder & CEO, Quantcast, USA gave the presentation titled "Audience Measurement for a Real-Time World" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Marta Klepka, Gemius

Marta Klepka, Deputy Director of International Operations, Gemius, Poland gave the presentation titled "Keeping track wherever they go - learn more about your Client online" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Edward Kershaw, Nielsen

Edward Kershaw, VP Mobile Media EMEA, Nielsen, UK gave the presentation titled "Measuring Mobile: methodology and myths" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Josh Chasin, comScore

Josh Chasin, Chief Research Officer, comScore, USA gave the presentation titled "Unified Digital Measurement: The Media Metrix 360 Approach to Holistic Audience Measurement" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Wayne Lin, Google

Wayne Lin, Business Product Manager, Google, USA gave the presentation titled "Technology Platforms to Provide Insights from Media Planning to Campaign Measurement" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Dean Donaldson, Eyeblaster

Dean Donaldson, Director of Digital Experience, Eyeblaster, UK gave the presentation titled "Joining the Media Dots" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation (coming soon)

I-COM Knowledge Centre: Oliver Pischke, Spring

Oliver Pischke, Managing Director, spring, Germany gave the presentation titled "Social media measurement - an analytical approach" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Frank Giersberg, VPRT

Frank Giersberg, Director Market Development at Association of Commercial Broadcasters and Audiovisual Services (VPRT), Germany moderated the second part of the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms.