I-COM Conference Blog

Breakout Session: In-Game Advertising measurement

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Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - In-Game Advertising measurement

1) Research compared to other media forms across all brand metrics - beyond impression
2) Address frequency cap
3) Get IAB involved

Panel: In-Game Advertising measurement

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Originally uploaded by andreascohen

The Panel: In-Game Advertising measurement was moderated by Shelby Cox, Senior Director In-Game Advertising, EA, USA. Other panelists included: Ken Ripley, EVP Global Sales, IGA Worldwide, USA.

Download In-Game Advertising measurement presentation.

IGA, a brilliant future ?

Hi, I would like to know your opinion on IGA evolution. Do you think it will take in 2009 around 10% of the total investment in advertisement in Internet and represents more than 20% of the profits of an editor ? What's the better business model to the aggregator and the editor ? AdverGames is in IGA category ?

Comments ? See you soon !

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