I-COM Conference Blog

Breakout Session: Video Widget Measurement

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Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session: Video Widget Measurement

1) Huge opportunity
2) New distribution channel
3) Must be relevant & engaging

Presentation David Smith

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  Originally uploaded by andreascohen

The presentation on Video Widgets - What is it and how should we measure it? was made by David Smith, CEO, Mediasmith, Inc., USA. Download presentation.

Widget Discussion

Hi

This is Dave Smith from Mediasmith. I'm going to be presenting all about Widgets at I-Com in Barcelona. In addition to talking about video in widgets and widget metrics, I'm going to give a general update on what the big deal is with widgets and some best practices. I'd love to know from the group what they are curious about relative to the whole widget topic.

Dave