I-COM Conference Blog

I-COM Knowledge Centre: Dr. Lucas Hulsebos, metrixLAB

Dr. Lucas Hulsebos, Global Business Unit Director Media & Advertising, metrixLAB, Netherlands gave the presentation titled "How to make Digital Marketing more successful: 10 lessons learned!" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation (coming soon)

Breakout Session: Advertising Effectiveness

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Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - Advertising Effectiveness

1) Cross media measurement is still problematic
2) Need to understand better relationship between brand and direct response
3) Need to understand and split the effect of media and creative

Presentation Jolique Weelink

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  Originally uploaded by andreascohen

As part of the Panel: Advertising Effectiveness, Jolique Weelink , Managing Consultant, metrixLAB, Netherlands held a presentation titled 'Measuring Advertising Effectiveness'. Download presentation.

Presentation Elise Neel

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  Originally uploaded by andreascohen

As part of the Panel: Advertising Effectiveness, Elise Neel, Director, Digital Media Measurement, West Coast, InsightExpress, USA held a presentation titled 'Research for the Right Decision'. Download presentation.

Presentation Marta Klepka

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Originally uploaded by andreascohen

As part of the Panel: Advertising Effectiveness, Marta Klepka, Int'l Business Development Manager, Gemius, Poland held a presentation. Download presentation.

Presentation Dan Calladine

  Dan Calladine 
  Originally uploaded by andreascohen

As part of the Sponsor Panel: Advertising Effectiveness, moderator, Dan Calladine, Research Director, Isobar, UK kicked off the session with a presentation. Download presentation.

Sponsor Panel: Advertising Effectiveness

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Originally uploaded by andreascohen

The Panel: Approaches to Measuring Mobile Media was moderated by Dan Calladine, Research Director, Isobar, UK. Other panelists included:
- Marta Klepka, Int'l Business Development Manager, Gemius, Poland
- Elise Neel, Director, Digital Media Measurement, West Coast, InsightExpress, USA
- Jolique Weelink , Managing Consultant, metrixLAB, Netherlands