Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.
The 3 Main Takeaways for the Breakout Session - The Evolution of Site Centric Measurement are:
- Site Centric Measurement will never die / No Online Audience Measurement without Site Centric
- There is a need for independent auditing of results
- Effective, positive communication, Improving system
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