Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.
The 3 Main Takeaways for the Breakout Session - Measurement Mashups: Cross-Channel and Cross-Discipline Insights are:
- Standards around data definitions for Social Media Analysis should allow comparison
- Open Source data availability on demand to store for control & QA
- Service / Product boundaries must be flexible but must be robust
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