Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.
The 3 Main Takeaways for the Breakout Session - Engagement Revisited are:
1) Engagement -> Experience (GRP)
2) Passive vs. Active Exposure -> Engagement
3) Media have attributes that permit different kinds of Engagement - need empirical data / test hypothesis / functional relationships
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