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I-COM Ibero-American Summit: Breakout Session - The Future of Online Audience Measurement in Ibero-America

Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.

The 3 Main Takeaways for the Breakout Session - The Future of Online Audience Measurement in Ibero-America are:

1) We should have tri-partite (Advertisers, Agencies, Media) measurement committees where we work together looking for the best practices in measurement and research

2) Necessity to measure the complete internet audience including socio-demographics and users' behavior

3) Progress development of measuring new applications and different devices

I-COM Ibero-American Summit: Breakout Session - The Future of Ad Serving in Ibero-America

Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.

  

The 3 Main Takeaways for the Breakout Session - The Future of Ad Serving in Ibero-America are:

1) The market eco-system (Advertisers, Agencies, Media) needs to be better educated. How to best do this?

2) Make analytics data and analysis mandatory, like Audience Data is today

3) Agree data privacy issues and procedures with government

4) Translate the analytics into business meaning - financial measures

I-COM Ibero-American Summit: Breakout Session - Benchmarking: Choosing the right market approach to structure Audience Measurement, Web Analytics & Auditing

Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.

The 3 Main Takeaways for the Breakout Session - Benchmarking: Choosing the right market approach to structure Audience Measurement, Web Analytics & Auditing are:

1) There is consensus on the need for common planning currencies

2) There is consensus on the need for 3rd party auditing for Audience Measurement and Web Analytics

3) For Audience Measurement, there was NO consensus on whether one industry agreed supplier consortium for a limited period or the free competition between multiple suppliers was best practice

 

I-COM Knowledge Centre: Dave McCall, Experian

Dave McCall, Director of Business Development, Experian, UK gave the presentation titled "Using online and offline data for better customer understanding" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Jason Shulman, [x+1]

Jason Shulman, Chief Revenue Officer, [x+1], USA gave the presentation titled "Moving Beyond “the last click wins” in Conversion Attribution" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Konrad Feldman, Quantcast

Konrad Feldman, Co-Founder & CEO, Quantcast, USA gave the presentation titled "Audience Measurement for a Real-Time World" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation

I-COM Knowledge Centre: Marta Klepka, Gemius

Marta Klepka, Deputy Director of International Operations, Gemius, Poland gave the presentation titled "Keeping track wherever they go - learn more about your Client online" at the I-COM Knowledge Centre, the place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. Download Presentation