I-COM Conference Blog

Conference Presentations - I-COM Panel @ dmexco

Dear Attendees,

On behalf of our Programme Committee, we'd like to thank you all for your active participation at the I-COM Panel @ the dmexco. You can find the presentations & pictures from the conference by day or content category in this conference blog.

Kind Regards,
Andreas Cohen
I-COM Chairman

Bernhard Glock: Advertisers pleased to see initiatives for standardization & KPIs

Bernhard Glock, VP of Global Media & Communications, P&G & President, WFA (World Federation of Advertisers), USA co-moderated the panel and applauded the initiatives for standardization and KPIs in Social Media Measurement. Bernhard also asked though provoking questions on regulation and the real difference between Social Media advertising & content.

Oliver Schiffers debuts new WAA standards for Social Media Measurement

Oliver Schiffers, Head of Marketing Strategy, Sapient & Regional Coordinator Central Europe, WAA (Web Analytics Association), Germany debuts new WAA standards for Social Media Measurement due to be released for public comment in the coming weeks. Download Presentation Oliver Schiffers

Joel Berger presents IAB Germany's status on Social Media Measurement standardization

Joel Berger, Managing Director GSA & Northern Europe at MySpace opens his presentation on what defines success in Social Media Marketing and its complexity. Following this, Joel presented the current status of IAB Germany's (BVDW) current status of its work to improve Social Media Measurement. Download Presentation Joel Berger

Linda Abraham shares latest research on Social Media

Building on Matthias overview, Linda Abraham, CMO at comScore shared some of the latest research on Social Media. "So: Have we cracked the code?
 Not yet, but we’re starting to…". Download Presentation Linda Abraham

Matthias Kurwig provided an insightful overview of the Social Media landscape

Kicking off of the I-COM Session @ dmexco, Matthias Kurwig, COO Worldwide at Neo@Ogilvy, USA held a presentation titled 'Social Media Measurement'. Download Presentation Matthias Kurwig

Conference Presentations from I-COM Session @ dmexco

Dear Attendees,

You can soon find the presentations & pictures from the I-COM Session @ dmexco in this conference blog.

My presentation can be downloaded from this post. Download Presentation Andreas Cohen

Kind Regards,
Andreas Cohen

I-COM Chairman