Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:
The 3 Main Takeaways for the Breakout Session: WebTV & IPTV Measurement
1) Need for client side monitoring & demographic
2) Need to bring telcos & publishers on board to cooperate and pay for it
3) New measures should respect existing currency / maintain inventory value
The 3 Main Takeaways for the Breakout Session: WebTV & IPTV Measurement
1) Need for client side monitoring & demographic
2) Need to bring telcos & publishers on board to cooperate and pay for it
3) New measures should respect existing currency / maintain inventory value
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