I-COM Conference Blog

Breakout Session - Search Measurement

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Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session: Search Measurement

1) Search has changing definitions - meaning different things to different people
2) Relevance drives enhanced engagement
3) There is integration that can support both branding & Direct Response

Breakout Session: Video Widget Measurement

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Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session: Video Widget Measurement

1) Huge opportunity
2) New distribution channel
3) Must be relevant & engaging

Breakout Session: Measuring Video Podcasts

  IMG_7771 
  Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session: Measuring Video Podcasts

1) Panel based measurement will be combined with census (site centric) for the near future
2) Client side reporting needed
3) Aligning with traditional media buyers may risk higher online CPMs and lessen long term research funding

Breakout Session: WebTV & IPTV Measurement

IMG_7758
Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session: WebTV & IPTV Measurement
1) Need for client side monitoring & demographic
2) Need to bring telcos & publishers on board to cooperate and pay for it
3) New measures should respect existing currency / maintain inventory value

Breakout Session: Digital Video Measurement

IMG_4717
Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - Digital Video Measurement

To be posted soon.

Coffee break - Feb 8th Afternoon

Panel: Search - Transaction vs Engagement, Web to Mobile

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  Originally uploaded by andreascohen

The Panel: Search - Transaction vs Engagement, was moderated by Jason Clement, Partner, Group Search Director, Neo@Ogilvy, USA. Other panelists included:
- Vivek Bhargava, Managing Director, communicate2, India
- Maura Lewis, Director Measurement Planning & Analytics, Grey SF, USA
- Meltem Ozcelebi, Head of Digital, Isobar & Member IAB Tech Committee, Turkey

Presentation Manuel Daehler

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  Originally uploaded by andreascohen

As part of the Panel: Planning metrics for cross-media campaigns, Manuel Daehler, CEO, Mediapulse (former SBC research Dept.) and CEO NET-Metrix, Switzerland held a presentation titled 'The holisitc approach: Media use or time use?' Download presentation.

Presentation Simon Thomas

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  Originally uploaded by andreascohen

As part of the Panel: Planning metrics for cross-media campaigns, moderator, Simon Thomas, Strategic Systems Director EMEA, GroupM, UK held a presentation on the leading initiatives for Holistic Measurement. Download simon_thomas_holistic.pdf

Panel: Planning metrics for cross-media campaigns in the present and future

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Originally uploaded by andreascohen

Panel: Planning metrics for cross-media campaigns was moderated by Simon Thomas, Strategic Systems Director EMEA, GroupM, UK. Other panelists included:
- Carsten Andreasen, New Media Researcher, dr, Denmark
- Laura Chaibi, Media Research Manager, Orange, UK
- Manuel Daehler, CEO, Mediapulse (former SBC research Dept.) and CEO NET-Metrix, Switzerland
- Mark McCrery, Founder & CEO, Podtrac, USA
- David Smith, CEO, Mediasmith, Inc., USA

Download panel presentation.