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Breakout Session: Advertising Effectiveness

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Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - Advertising Effectiveness

1) Cross media measurement is still problematic
2) Need to understand better relationship between brand and direct response
3) Need to understand and split the effect of media and creative

Breakout Session: In-Game Advertising measurement

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Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - In-Game Advertising measurement

1) Research compared to other media forms across all brand metrics - beyond impression
2) Address frequency cap
3) Get IAB involved

Breakout Session: Mobile Media Measurement

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Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - Mobile Media Measurement

1) Education needed
2) Census data makes mobile unique
3) Build efficiencies, planning, buying, reporting, to build market opportunity

Breakout Session: The Changing Web, 2.0 - The Research Firm Perspective

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  Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - The Changing Web, 2.0 - The Research Firm Perspective

1) We're all talking different languages
2) Web 2.0 = mobility =
3) Open mobile measurement

Breakout Session: The Changing Web, 2.0

IMG_4320
Originally uploaded by andreascohen

Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:

The 3 Main Takeaways for the Breakout Session - The Changing Web, 2.0

1) Increase awareness through communication that 2.0 can be measured through common clear standards
2) Common standards globaly with transparency which will deliver increased trust
3) Reach & Time Spent metrics deliver for 2.0 for now

Presentation Jolique Weelink

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  Originally uploaded by andreascohen

As part of the Panel: Advertising Effectiveness, Jolique Weelink , Managing Consultant, metrixLAB, Netherlands held a presentation titled 'Measuring Advertising Effectiveness'. Download presentation.

Presentation Elise Neel

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  Originally uploaded by andreascohen

As part of the Panel: Advertising Effectiveness, Elise Neel, Director, Digital Media Measurement, West Coast, InsightExpress, USA held a presentation titled 'Research for the Right Decision'. Download presentation.

Presentation Marta Klepka

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Originally uploaded by andreascohen

As part of the Panel: Advertising Effectiveness, Marta Klepka, Int'l Business Development Manager, Gemius, Poland held a presentation. Download presentation.