Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:
The 3 Main Takeaways for the Breakout Session: Agency Planning Needs
1) Planning: Link online and offline, site centric, user centric. Both for planning and reporting.
2) Transparency, consistency, intra-country and cross-country.
3) Audience measurement not the exclusive domain of companies such as comScore and Nielsen….
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